Talk Radio in L.A.

The raw monthly data from Arbitron came out today. The wingnuts rebounded from their disasterous January while progressive KTLK continues to grow - especially in the morning.

This is why radio ratings are a three-month average - wild fluctuations of audiences, age groups, ethnicity and taste in this medium are legendary if you only follow this stuff from month to month. They're bad enough quarter to quarter.

Next month will be the the report card - the release of the Winter quarterly ratings.

These are extrapolated percentages for February '06, compared to that of January '06. The rolling three-month average (DecJanFeb) is in parenthesis. We broke 'em down into the three major demographics for talk radio.

12+ Overall
KFI 3.2 to 4.3 (3.7)
KABC 2.3 to 2.3 (2.5)
KTLK 0.9 to 1.2 (0.9)
KRLA 0.6 to 1.3 (0.9)

12+ 6am-10am
Bill Handel (KFI) 4.2 to 5.1 (4.7)
Doug McIntyre (KABC) 2.8 to 2.9 (2.9)
Stephanie Miller (KTLK) 1.0 to 1.7 (1.1)
Laura Ingraham (KRLA) 0.8 to 1.4 (1.1)

12+ 10am-3pm
Limbaugh/Dr. Laura (KFI) 3.3 to 4.9. (4.1)
O'Reilly/Hannity (KABC) 1.8 to 1.9. (2.1)
Franken/Schultz (KTLK) 1.0 to 1.4. (1.1)
Prager/Medved (KRLA) 0.7 to 1.9. (1.3)

12+ 3pm-7pm
John and Ken (KFI) 3.1 to 3.6 (3.2)
Larry Elder (KABC) 2.2 to 2.4 (2.4)
Hugh Hewitt (KRLA) 0.7 to 1.5 (1.2)
Randi Rhodes (KTLK) 1.0 to 1.2 (1.0)

35-64 Overall
KFI 4.0 to 5.9 (4.8)
KABC 2.1 to 2.2 (2.2)
KRLA 0.8 to 2.0 (1.4)
KTLK 1.3 to 1.7 (1.3)

35-64 6am-10am
Bill Handel (KFI) 4.9 to 7.0 (5.9)
Doug McIntyre (KABC) 2.2 to 2.0 (2.3)
Stephanie Miller (KTLK) 1.3 to 2.4 (1.6)
Laura Ingraham (KRLA) 0.8 to 2.1 (1.4)

35-64 10am-3pm
Limbaugh/Dr. Laura (KFI) 4.0 to 5.9 (4.8)
O'Reilly/Hannity (KABC) 2.1 to 2.2 (2.2)
Franken/Schultz (KTLK) 1.3 to 1.7 (1.3)
Prager/Medved (KRLA) 0.8 to 2.0 (1.4)

35-64 3pm-7pm
John and Ken (KFI) 3.9 to 4.9 (4.2)
Larry Elder (KABC) 2.7 to 3.0 (2.8)
Hugh Hewitt (KRLA) 0.9 to 2.5 (1.8)
Randi Rhodes (KTLK) 1.7 to 1.8 (1.5)

25-54 Overall
KFI 2.9 to 3.5 (3.1)
KABC 1.0 to 1.0 (1.2)
KTLK 0.9 to 1.2 (1.0)
KRLA 0.5 to 1.0 (0.8)

25-54 6am-10am
Bill Handel (KFI) 3.3 to 4.2 (3.6)
Doug McIntyre (KABC) 0.8 to 0.9 (1.1)
Stephanie Miller (KTLK) 1.1 to 1.9 (1.4)
Laura Ingraham (KRLA) 0.6 to 1.1 (0.9)

25-54 10am-3pm
Limbaugh/Dr. Laura (KFI) 2.9 to 3.2 (3.1)
O'Reilly/Hannity (KABC) 0.5 to 1.0 (1.1)
Prager/Medved (KRLA) 0.3 to 1.2 (1.0)
Franken/Schultz (KTLK) 0.7 to 1.3 (0.9)

25-54 3pm-7pm
John and Ken (KFI) 3.1 to 3.2 (3.0)
Larry Elder (KABC) 1.7 to 1.3 (1.7)
Hugh Hewitt (KRLA) 0.9 to 1.3 (1.2)
Randi Rhodes (KTLK) 1.3 to 1.4 (1.2)

Footnote: Congrats to our pal Cadillac Jack. JACK-FM (KCBS-FM) in L.A. is the #1 English-speaking station among 25-54s!

Comments

[Jill]

Hey, Hoff....next month, could you post how the Marc Maron show is doing? He has a lousy timeslot and with Clippers games, God only knows how much show he'll have or when he'll come on, but I hope it's doing well enough.

[dAVE]

Guess what? I'm an Arbitron diarist for the week of 3/23 to 3/29!
I am dutifully filling out my diary, and public radio, college radio and Air America are doing quite well.

Ha ha ha!

It'll make a bigger difference than voting!

[Hoffmania!]

Jill...

Will do. Marc's numbers won't register until next month anyway.

[truth-Hollywood]

Could you also let us know how KPFK is doing?

Public and non-profit stations don't get rated by the major services.

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